CrossFit’s Too MAINSTREAM For Me…
Wait A Sec…
Let me get my huge, plastic histperific glasses first.
Okay, I’m good to go.
Is it just me, or is CrossFit soooo MAINSTREAM now? First with the damn Reebok partnership, the ESPN2 and ESPN3 coverage (fuckin Cablevision….WHY YOU NO HAVE ESPN?!?!?!), and now with such an elaborate marketing campaign online, on TV, and on mobile, I’m starting to reconsider my shit.
Remember the days when the CrossFit Games were like a huge barbecue with a bunch of people? Remember when the weights and workouts weren’t as complicated? Remember when NO ONE gave a shit about Reebok?
With the first, two…no. I only started drinking the Kool-Aid like 3 years ago. With #3…lolz…of course.
In All Seriousness
If that’s even possible for me, I’m all about this growth.
#Spealler was trending WORLDWIDE on Twitter! How crazy is that?
This weekend, with more CrossFit Games Regionals coverage, especially the Rich Froning Jr.-led Central East, there’s more potential for shit to blow up. I’d love to see #Froning trending as well.
But Why Do I Want This Growth?!?!
Think about it.
I want this blog to BLOW UP as well. No…not in the sense of destruction, like a hacker wrecking my site or my server LITERALLY blowing up. Nope.
Here’s how I see my site in the overall CrossFit ecosystem. I LOVE making people laugh and feel good about themselves.
I want people to look forward to their next WOD, no matter how mindfuckerific and puketastic it may be. I want people to hit their health and fitness goals. I want to help people change their lives.
With happy KippingItReal.com readers, that positive vibe carries on to your boxes. With happy CrossFitters at your box, the better the workouts will be and the healthier people will be. Then everyone at your box will spread the word of CrossFit to friends, family, and even complete strangers.
People will say the usual shit…yes, it’s like a damn script, and I’m sure many of you have experienced it at some point:
Friend/Family Member: Oh wow, (insert your name)! You look great! What have you been doing?
You: I’ve been doing CrossFit and eating Paleo teeeheeeheeee!
Friend/Family Member: What’s CrossFit? And what’s a Paleo?
And blah blah blahhhhh….
I’ve noticed at my box that the majority of its marketing is due to word-of-mouth referrals from our own members.
Okay, okay…Sparnotes you say? I want this site to grow so it can inspire more people to live healthier, better lives.
There are so many obesity-fighting campaigns out there that are still DOING IT WRONG. Food pyramid. Eat less fat. More bullshit.
And you want to lose mad weight???? Do lotssssss of cardio! Eat lesss! Females, lifting weights will make you bigger! OMG! NOOOOOOOO!
Alright, I’m not saying the whole CrossFit/Paleo/Zone/Whatever combo is the only way to go. Nor is it perfect. There are many ways to reach that end goal – fat loss, performance, muscle gain, etc. I’m just saying that I’m tired of all this nonsense people are “educating” themselves with.
At least CrossFit and the lifestyle is a step in the right direction.
WHOOOAAAA…What A Rant!
Yeah…don’t worry. I’m done 😀
With today’s post, I just want to say I’m all about this growth in CrossFit and here on my blog. I really appreciate it when I see bloggers like Shawn who’ve included me in their blogroll and Rob who’ve dropped links to my blog within their own blog posts.
That kind of shit means a lot.
As I wrote to Bethany on her comment yesterday, I don’t want these links, Tweets, Likes, and blog comments just because I’m a greedy motherfucka.
No, I’m not hungry for that garbage.
I’m doing this for YOU. The readers 🙂 Eventually, I was this blog to evolve into a hub for CrossFitters just to shoot the shit.
Sure, there are already forums and groups within social networks to voice your 2 cents on this sport we love, but honestly, most of them SUCK ASS.
Through this hub, I’d love to see the CrossFit lifestyle spread like crazy.
Will you help me make this a reality?
Kip It Real, my friends.