Man, Does Greg Glassman Drink The Kool-Aid

But Don’t We All?

This really is a video you CrossFit junkies should check out. In “CrossFit – The Pursuit of Excellence with Coach Glassman”, CrossFit CEO Greg Glassman talks about why this businesses has gotten this far and why it’s here to last. You can find many “fad” workout plans on the market such as P90X and Insanity, but these are obviously made for mass production and for people who will simply stop working out after the New Year’s rush.

“What Can I Do To Make This BETTER?”

That’s what Coach Glassman asks in the video, and it’s rather evident in CrossFit workouts and the community itself. The sport is constantly evolving. Changes are being made in standards, movements, and whatnot to help improve CrossFit and to prevent things from falling off the wayside. As I said, CrossFit is here to stay and isn’t just a fad. This is the kind of stuff that they have to do to keep chugging along for years to come.

In order to keep affiliate boxes and the whole CrossFit business running, Glassman mentions that you should do something that is:

Endearing

You want to care for your athletes and everyone else around you. By providing value, that community at your box continues to grow at an exponential rate. More people are signing up, the culture around the box gets stronger and tighter, and the overall CrossFit experience matures. You get that family-like feel.

Enduring

As a result, you and your community build and maintain something that lasts. And as an affiliate, you’ll be running a business that is long-term (hopefully), not simply cashing in on a trend.

Defining

Because of this longevity, the people in your community feel a sense of belonging. They understand themselves better and also become more confident in what they do inside and outside of the box.

So check out that video. Whether you run a box, own your own business, or even if you’re an employee, you might find some inspiring tidbits in this vid.